When we created the Fighting Words shirt line, it was the first time we made style-specific apparel. While we operate as a style-agnostic company, we do recognize that many practitioners are proud of the specific arts they practice.
Now that the dust has settled from holiday sales, I took a look at how the sales broke down by specific shirt style, and thought I would share them. You can click the chart for a larger version.
I don't have any hard-and-fast conclusions to draw here, but I can speculate. The sales do roughly correlate to the popularity of martial arts in the USA - we've done that research and published our findings previously.
I'll admit, I had expected some of the shirt to sell beyond these percentage breakdowns based on the cleverness of the statement and design. That doesn't appear to have happened here.
Of course, there's nothing particularly scientific about using sales data to calculate anything. I find it interesting, though.
If you'd like to check out the series of shirts, you can find them here.