For years - literally - people have asked for a coffee line. Due to the First Cup branding of our morning show, it made sense. There were options, but either the pricing was too high, the minimums were too high, or the quality was too low. For most of the potential partners we found, it was 2 (or 3!) problems.
But we're there, now. In the store, starting today, you can purchase coffee. It's good. I've tried it. All organic, and most have other designations. Ships for free. Enjoy. :)
~jeremy