FOR IMMEDIATE RELEASE
For more information, contact:
Barbara Friedsam 1% for the Planet
barbara@onepercentfortheplanet.org
+1 (802) 496-5408
Montpelier, VT July 22, 2015 -- whistlekick joined 1% for the Planet (1%), pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability.
”Signing on to 1% for the Planet shows whistlekick has a strong commitment to investing in sustainability efforts,” says John Tashiro, Interim CEO. “They're using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We're excited to welcome whistlekick to our global network."
"It's an honor to be part of the 1% for the Planet network," says Jeremy Lesniak, whistlekick Founder and CEO. "There's a common belief in today's business landscape that revenues and profits are all that matter. I've always felt that businesses have a responsibility to use their position in the world for good."
Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. Non-profits are approved based on referrals, track record and sustainability focus. Over 3,600 non-profits worldwide are currently approved.
“In our 10th year we’re celebrating that our members contributed $100 million of critically needed funds and it’s just the beginning,” comments Tashiro. “We see that brands benefit too by financially investing in the environment; consumer demand drives much of this success. There’s a paradigm shift happening and we’re thrilled that so many innovative businesses are sling-shotting the movement into high gear.”
About 1% for the Planet
1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. Over 1200 member companies in 48 countries give back to this big blue planet through over 3600 nonprofit partners. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on. To date, our network has given over $100 million back to blue. To learn more go to: www.onepercentfortheplanet.org.
About whistlekick
Whistlekick, LLC is a martial arts products company providing protective equipment, apparel and accessories to those living a martial arts lifestyle. Founded in 2010, has provided traditional martial artists with the tools they need to become better martial artists and share that passion with the world. To learn more, visit www.whistlekick.com.