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What really influences our buying behavior? What sways our purchasing power from one direction to the other?

On one hand is necessity, which deeply impacts when and how we decide on what to buy. If you only have $10 to spare, eating lunch trumps buying a nice shirt, simply because you can just wear an old shirt at home, but you can’t function well on an empty stomach.

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It’s the simple things. Taking a shower before work shows you care for yourself. Spending a few more minutes studying for a test does make a difference. Getting up early to train can and will make you a better martial artist. It’s the simple things that make a really big difference to the energy that we’re putting out into the world.There’s just something awesome about sparring with gloves. Seems so simple but make no mistake about it: its relevance and impact cannot be understated. There’s some sort of mythical thinking that sparring gloves are only needed by newbies or younger...

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If you’re a martial arts aficionado, chances are you’ve been inspired by the greats and their classic movies, depending on the generation. But whichever generation you’ve grown up in, you won’t miss the inescapable allure of these amazing films. Many martial artists were inspired to take up the sport because they saw the awesome adventures of Bruce Lee, Chuck Norris, and even the Karate Kids Ralph Macchio and Jaden Smith. And for sure, it was the “flying kick” that had kids making a beeline to the nearest dojo to sign up for classes. The kick is probably the most iconic...

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The current survey is: open for submission. There are thousands of martial arts schools around the globe. In the United States alone, there are more than 20,000 schools teaching different martial art styles. Just imagine how many more are there outside the United States! Why The whistlekick Report? As a martial arts school is a business like any other, it experiences ups and downs. It's always easier to run a business when you have strong data, but how about data on where your school stands in relation to the wider industry? Enter, The whistlekick Report. We're initiating a set of...

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After a ton of discussion, revision and refinement, we're finally ready to help our customers with our first service offering - social media.It seems obvious in hindsight. Over the course of the last few years, we've developed a brand that depended on social media. And we became quite good at it. In that time we realized what worked, what didn't, and what fell in the middle. Now, Social Media Management for Martial Arts Businesses While we plan to share quite a bit of what we do, and how we do it, we can just as easily, and affordably, do it for you....

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